A brief history of Merino wool.
Originally, exclusively bred by the King of Spain in the 16th Century, Merino sheep have evolved to produce the finest and softest wool of any sheep. Spanish Merino wool became such a valuable commodity that up to the 18th century the unauthorised export of Merino sheep was a crime punishable by death.

Merino sheep have evolved to survive and thrive in extreme temperature variations, largely on account of their fleece. Which gives our knitwear unique, thermo-regulating properties.
Meet Charles: Shepherd at Lake Hawea Station
Our Merino fibre.
The diameter of the fibre is what separates our Merino from every other type of wool.
Long-wool sheep typically produce fibres upwards of 30 microns thick. Our wool is 19.5 microns. To put it into perspective, a red blood cell is about 5 microns across, a human hair about 75 microns. This fineness is the reason our wool feels so comfortable against the skin.

Each sheep fleece is hand-selected from New Zealand farms that have the highest animal welfare and biodiversity standards worldwide. Not only because we care, but because happier sheep grow better wool. And we only want to use the best.
The way Merino works.
Merino wool is able to naturally regulate body temperature. When cold, it serves as an excellent insulator. When hot, its exceptional breathability allows it to release warmth as needed to prevent overheating.

Merino also has a unique ability to draw moisture away from the skin — wicking away moisture for evaporation, before it gets uncomfortable. Merino can also absorb around 35% of its own weight before feeling wet to the touch (compared to around 7% for synthetic fibres). It also has natural, anti-microbial properties that mean odours don’t linger on the fibre.

It also doesn’t wrinkle and maintains its shape. In short, it can look after itself and will equally look after you. It’s spent a good few evolutionary cycles learning how.
fine wool
my friend.
Specialist sustainable spinning.
We spin our wool using a proprietary spinning technique, at our 160-year-old Italian mill that runs on renewable energy. The result is a yarn called Cashwool®. A yarn that combines all the technical benefits of Merino with the supreme softness of cashmere. The strands are dyed in melange colours inspired by nature, using Oeko Tex® approved dyes — with strictly regulated waste water management.

Meaning knitwear that has unparalleled feel, in rich colours that can comfortably be worn all day.
Our Italian yarn mill
Our Italian yarn mill
The mill that spins our New Zealand Merino wool into super-soft, super-tough yarn is Zegna Baruffa in northern Italy. They know what they’re doing. They’ve been at it since 1850. They know how to be sustainable too. The mill runs on 100% renewable energy. And as little as possible goes to waste. In 2018, about 70% of their leftover material was reused or recycled.

Over 95% of their 757 workers are on a permanent contract. That’s Giancarlo over to the right. He’s been at ZB for over 50 years. He loves his job, almost as much as he does his football.
Caring for Merino
Caring for Merino
Merino wool can look after itself. It’s spent a good few evolutionary cycles learning how. This means your sweater will resist stains, wrinkles and odours. From time to time it may need to take a breather for an hour or so. Hang it up outside. Or lay it down flat on your bed. From time to time you may decide to give it a wash. A gentle wool cycle will do, although hand wash is best.

We also supply a comb to give it some light maintenance. And a bag to store it in to ward off moths. And should anything happen to it. Just get in touch and we’ll help you fix it.
100% Biodegradable
100% Biodegradable
Your sweater is designed to last. But should you decide the sweater has reached the end of its life, whether in 10 or 100 years, it can be totally biodegraded. All you need to do is put it in the compost or ground and it will be gone by 6-12 months. Should you need help disposing of it, just get in touch and we’ll help you out.
Knitwear to Save
Some World.
Our Unisex Knitwear
The Light
Our Unisex Knitwear
Edition 01: Reconnection
Our Unisex Knitwear
The Medium
The Knitwear Journey.*
We design knitwear that reconnects us. That makes us more aware of the journey. That tells us the full story of the people and impact behind the things we wear.
*Worried about the amount of counties? Don’t Panic. Transport and travel is less than 1% of our overall carbon footprint.