The Hoodie: Carbon Negative. Sensation Positive.
Dopamine Knits
Our hoodies are knitted from the finest Merino wool sourced from regenerative New Zealand farms and knitted using solar-powered, zero-waste machines. Ultra-soft and naturally carbon negative, it’s the distillation of that “favourite sweater” feeling.
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“The Perfect Sweater. Cosy and conscientious.”

“The best quality wool out there.”

“There can be a future where we design in harmony with nature.”

“The world's finest quality Merino wool.”

Connecting the dots
Our “Connected Dot” is a removable NFC tag that with a tap of your phone gives you 100% transparency on the garment’s origins, down to the farm your wool came from. Plus it connects you with your very own sheep. You even get to name her. Choose wisely.
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SoftCore RadicaLs
@6lack.vibe
@menwithstreetstyle
@theumare
@filthyrichdee
Customer reviews

“You have outdone yourselves. Everything about this experience was exemplary. Thanks for making a great & environmentally sound product.”

“LOVE it… it’s a miserable wet day here and I feel so snug. I love your mission to make jumpers that you’ll love forever. I’m planning to wear this til it falls off me in a heap.” - Leona

“I am very happy with the red hoodie I have ordered some weeks ago and will be waiting for the next one! Best regards from Berlin” - Azuka

The Radical Farming Fund
Our farmers have more on their minds than sheep. Each Sheep Station runs projects that regenerate the land and protect the idigenous creatures who live on it. They apply tech solutions and on the ground knowledge– the perfect combination of data analysis and getting your hands dirty. We invest 3% of our revenue into these radical projects, which are selected with the help of ZQ’s Regenerative Index (ZQRX).
Our Care Guarantee
Our favourite clothes are often the ones that get the most wear. So, if your knit needs a few stitches or to get back into shape, you can send it to our sweater clinic and we’ll restore it as best we can. We’ll do this for life. Even in 50 years when we’re only wearing NFTs, you will still be able to send your knit back to us. Sustainable is a way of living, not just a way of buying.
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Cobalt Blue
Cobalt Blue
Glucus Atlanticus
Glucus Atlanticus
Lupin Lilac
Lupin Lilac
Peony Pink
Peony Pink
Poppy Red
Poppy Red
Sunflower Yellow
Sunflower Yellow
Almond White
Almond White
Bottle Green
Bottle Green
Pippin Green
Pippin Green
Aqua Green
Aqua Green
Styled perfectly with
The T-Shirt
The T-Shirt
The Short
The Short
The Trouser
The Trouser
The Beanie
The Beanie
The Knitwear Journey.*
We design knitwear that reconnects us. That makes us more aware of the journey. That tells us the full story of the people and impact behind the things we wear.
*Worried about the amount of counties? Don’t Panic. Transport and travel is less than 1% of our overall carbon footprint.