Our Design Ethos
Excellence
The relentless pursuit of fluffiness.
We pursue excellence in every touchpoint of our business. From the superlative quality of our fibres, to every detail of our supply chain.
Mutuality
Good for you, good for ewes.
We make it our business to do good for everyone. Our sheep, farmers, factory workers and anyone else involved in Sheep Inc. Much like a game of pass the parcel at a children’s party, everyone is a winner.
Responsibility
Nature First.
Nature is our most generous supporter, but we always give back more than we take: we are carbon negative, only use natural ingredients, and donate 3% of our revenue back into biodiversity projects.
Transparency
Nothing to hide. Lots to show.
We aren’t transparent because we’ve got nothing to hide. We are transparent because we want to lead the charge for other businesses.
Umami
Our je ne sais quoi.
In the world of cooking umami is the complex flavour often created by fermentation or slow cooking. In our world of clothing, it means that feel good ‘favourite sweater’ sensation you can’t quite put your finger on.
The V-Neck
The V-Neck
The Hoodie
The Hoodie
The Cardigan
The Cardigan
The Crewneck Light
The Crewneck Light
The Knitwear Journey.*
We design knitwear that reconnects us. That makes us more aware of the journey. That tells us the full story of the people and impact behind the things we wear.
*Worried about the amount of counties? Don’t Panic. Transport and travel is less than 1% of our overall carbon footprint.