We wanted to create knitwear that feels good. And does good, too.
Every year the fashion industry pumps more than a billion tons of CO2 out into the world. And mostly has zero clue about where its raw materials come from.
It’s pulling the wool. And leaving you in the dark. It’s a wolf in sheep’s clothes, eating up the planet.
Our knitwear puts you back in touch. With nature. With our providers. The sheep. We’re proud to say that knitwear doesn’t only feel good. It does good, too.

It won’t be easy. We won’t get there on our own.

We need people to help us transform things. To help us fight. And win. You are our people. Never doubt that a small group of us can change the world.

The journey has just begun. Thank you for joining us.
Knitwear to Save
Some World.
Our Unisex Knitwear
The Light
Our Unisex Knitwear
Edition 01: Reconnection
Our Unisex Knitwear
The Medium
The Knitwear Journey.*
We design knitwear that reconnects us. That makes us more aware of the journey. That tells us the full story of the people and impact behind the things we wear.
*Worried about the amount of counties? Don’t Panic. Transport and travel is less than 1% of our overall carbon footprint.