To make knitwear that…
for future positivity.
A sheep adoptee that lives on the same New Zealand farm where the wool used to make the sweater came from. We will keep you up to date on how it’s doing, and what it’s up to. We want to remind you that every piece of clothing starts out life somewhere. In the case of our knitwear, it all begins with a sheep.
Our sweaters are designed to tell you the whole story. Each sweater has a digital NFC tag in the hem. Inspired by the tags farmers use to keep tabs on their flocks. A tap of the phone reveals the unique provenance of each sweater, its environmental impact. And you can also use it to track your sheep.
with its own sheep.
wool to help reconnect you to the Nature within and around you.
sweater. Cosy and conscientious.”
elegant as they are ethical.”
We believe in a better
way of doing fashion.
Changing set ways will be a
challenge, but one we embrace.
And our eyes are on what comes
after and how to get there.
of us can change the world.
We believe in a better way of doing fashion.
Changing set ways will be a challenge, but one we embrace.
And our eyes are on what comes after and how to get there.