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knitwear for a new
fashion future. 
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Why Sheep Inc.
Let us spin you a yarn…
The fashion industry is a wolf in sheep’s clothes. Every year, it pumps more than a billion tons of CO2 into the world. And mostly has zero clue about where its raw materials come from. We set out to challenge this standard.

To make knitwear that…
Feels good.
We take handpicked ultra-fine Merino wool from New Zealand farms that use innovative, sustainable farming methods and conform to the highest animal welfare standards worldwide. Because happy sheep means better wool. And ours is the best.
Time to
Start the
be Yours.
Sheep Included
Every sweater comes with its own sheep.

A sheep adoptee that lives on the same New Zealand farm where the wool used to make the sweater came from. We will keep you up to date on how it’s doing, and what it’s up to. We want to remind you that every piece of clothing starts out life somewhere. In the case of our knitwear, it all begins with a sheep.

Digitally trackable provenance.

Our sweaters are designed to tell you the whole story. Each sweater has a digital NFC tag in the hem. Inspired by the tags farmers use to keep tabs on their flocks. A tap of the phone reveals the unique provenance of each sweater, its environmental impact. And you can also use it to track your sheep.

Edition 01: Reconnection
By Alexander Lewis
A unisex, light-knit made from ultra-fine, New Zealand Merino wool to help reconnect you to the Nature within and around you.
Shop Edition 01
of profit
donated to
Our Knitwear
The Light Knit
Perfectly weightless.
Our unisex, light knit made from ultra-fine, New Zealand Merino wool. Designed for bright days.
The Medium Knit
The original perfect design.
Our unisex, medium knit made from ultra-fine, New Zealand Merino wool. Designed for cooler days.
A wolf in
sheep’s clothes.
The fashion industry is one of the biggest polluters on earth. We invest 5% of our revenue into biodiversity projects. Projects that take 10x more CO2 out of the atmosphere than our knitwear puts in.
Because we believe in carbon negative for future positivity.
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The Knitwear Journey.*
We design knitwear that reconnects us. That makes us more aware of the journey. That tells us the full story of the people and impact behind the things we wear.
*Worried about the amount of counties? Don’t Panic. Transport and travel is less than 1% of our overall carbon footprint.